Information Technology Policies and Standards
|Purpose and Commitment to Quality (Revised)|
To Be Reviewed
This policy ensures a professional City of Albuquerque web presence that meets current conventions in government website managem ent+Applies to all official City of Albuquerque websites.+
|Any and all official City of Albuquerque websites are for official use only, not for personal +or political+ use. |
Any and all official City of Albuquerque websites shall be developed around the needs of the audience. The City's official public website shall have web content, navigation, and design developed from a citizen-driven perspective. The City's official employee website shall have web content, navigation, and design developed from an employee-driven perspective.
This user-friendly approach shall be applied to as large an audience as possible, thereby making the City of Albuquerque websites as accessible to as many people as possible.
Standards published pursuant to this policy govern the design, format, content, site and document structure and usability of City websites
, and+. These standards+ shall be followed in all circumstances unless exception is granted by the Information Services Committee.
|+This policy ensures a professional City of Albuquerque web presence that meets current conventions in government website management.+|
It is inappropriate for City employees to use the City's website for personal purposes or political gain.
Additionally, current government website conventions and user testing demonstrate that users are subject and task oriented+;+
and+they are+ unfamiliar with the bureaucratic make-up of our organization. Oftentimes the citizen doesn't know which service is provided by the City, by the State, by the County, by Albuquerque Public Schools, etc. Therefore it is essential that the City website be developed around the needs of the user, not the hierarchy of the organization.
This policy supports already existing policy in City Council Resolution R-145 (2001) which calls for "web content navigation and design with a citizen-driven perspective." Government information online should be accessible to as many people as possible.
Additionally, some web designers design for a small audience (i.e. 20% of the public which may have a particular browser plug-in or 10% of the audience who may have high-speed access
, etc.) and this policy acknowledges that municipal websites attract citizens and visitors of all ages, abilities, and income levels. Additionally, over 30%+There are still a number+ of Albuquerque users +who +do not have access to a computer at home or work. +In the same way, there is also a growing community of users requiring access to the City website through mobile devices (e.g. iPhone, Blackberry). +Therefore, design and development should always be sensitive to a diverse audience and welcoming to a new computer user.
|Contact: Mark T. Leech, (505) 768-3731|